Road Construction Project

For this project, a group of peers and I created an advertising campaign revolving around informing the public of the Town of Bloomington about road construction, where it will be happening and when it will be complete. A major focus of this project was field research, as we wanted to better understand how residents felt about road construction and what information would be most useful to them. We conducted interviews with people throughout the community and photographed areas with road damage or ongoing construction to help guide our design decisions. 

Using our research, we developed a cohesive brand identity and advertising campaign that included a logo, informational video, brochure, billboards, and social media content. I contributed to the development of the logo and overall branding, while also designing the billboards and a social media post. My goal was to communicate important construction updates in a way that was clear, accessible, and visually engaging, making it easier for residents to stay informed about projects affecting their community.