POP Branding Project

For this project I centered around creating an ad campaign for a political movement I was passionate about. As a passionate outdoorsman the idea of the Sustainability of National Parks was a natural and easy choice, on top of this I decided to make it a non-for-profit.

I created a logo with variations, a motion-poster advertisement, an Instagram carousel advertisement, an interactive website mock-up, and a brand guide all for this fictional organization. For the logo I took inspiration from the National Park’s logo and incorporated the shape of the arrowhead and built around it. Most of the specific design decisions I made were based around the idea that this would be an ad campaign.  The elements that I made fit with that idea. For example, the motion poster and social media post are made to be bold and eye catching. They tell the viewer to check out the website if they want to learn more or get involved. 

I used Adobe Illustrator, Photoshop, After Effects, and Figma to create the elements of this project. The main idea/ goal here was to have certain graphic elements and incorporate them all throughout the brand.