For this project I centered around creating an ad campaign for a political movement I was passionate about. As a passionate outdoorsman the idea of the Sustainability of National Parks was a natural and easy choice, on top of this I decided to make it a non-for-profit. I created a logo with variations, a motion-poster advertisement, an Instagram carousel advertisement, an interactive website mock-up, and a brand guide all for this fictional organization. The main idea/ goal here was to have certain graphic elements and incorporate them all throughout the brand.